For many entrepreneurs there is an energetic disconnect between you and your client; and that makes it much harder to build a business.
In this audio with Paul Zelizer, we address that disconnect and Paul guides us through an exercise that facilitates our true energetic and emotional connection (and thus deep understanding) of our potential customer.
Do NOT skip this audio! It was so powerful for me, I completely re-wrote all the promotional materials for LTYF and added more content to key Modules – listen to the audio and you’ll find out what my big revelation was and how I shifted things accordingly.
I also want you to come back here every time you launch a new product or service, so you can become aware of the detailed distinctions between who exactly needs each product and what their particular pain points are. Don’t make the mistake of assuming that ALL of your products will appeal to the same customer! It’s also a very good idea to visit (or re-visit) the “How do I figure out who my customer is?” process for any new products or services.
Paul Zelizer has a Master’s Degree in Counseling Psychology. After learning a number of energy psychology techniques, combined with the illuminating pathway of his own journey, Paul focused on coaching spirit-based entrepreneurs. He has since shared his teaching and tools with Zappos, Google, and thousands of small business owners and entrepreneurs. You can visit PaulZelizer.com to connect more with Paul and his work.
DOWNLOAD How To Energetically Connect with Your Clients (right-click and Save As… to your computer)
Or click the PLAY button below:
[sc_embed_player fileurl=”http://listentofreedom.s3.amazonaws.com/zelizer-connect-with-clients.mp3″]
While it’s still fresh in your mind, I want you to write down what happened during this audio and answer some thought-provoking questions. So open up your notebook and…
Write down here – while the audio exercise with Paul Zelizer is still fresh in your mind – all that you learned, felt, or realized about your tribe and where they’re at, how they want to be in relationship with you, how you want to be in relationship with them, etc:
Also write down if this exercise made you realize something “negative” – like, you don’t like your tribe! Or you don’t want to be in close relationship with them. Then ask yourself whether you need to re-structure your approach, or switch to a different business or product. Don’t ever be afraid to make changes, switch directions, or take radical action. You are a lean, fast entrepreneur and it is part of your journey to be able to respond quickly and decisively:
If you did realize that you need to change things, or if you need to change your business, or your approach, then do the audio exercise with Paul Zelizer again once you have thought through your changes. That way you can check in energetically as to whether you’ve made the right decision. Write down here what happened or came to you this time:
Now that you have a really good sense of who your ideal customer is, and you’re energetically and emotionally connected to those people, let’s move on to the different ways you can create content or products for your people.
And if you’re itching to create those products, let show you step-by-step how to create:
- Audio (CDs, MP3s) Courses or Products
- Books and eBooks
- Webinar-based Products, Courses, or Programs
- Teleseminar-based Products, Courses, or Programs
- Membership-based Training, Courses, or Programs
- Combination products
Let’s get this party started…!

Can your business (or your job) be part of your spiritual journey? Can it actually be a healing process? Find out as I interview Mark Silver – a Sufi Master and Business Consultant from 






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