How Do I Get More Productive?

Jini & Audelina (c) Linda Bickerton-Ross

This page is packed full of the secrets to my super powers! I’m going to show you exactly how I managed to build a million dollar business, while raising 3 fabulous kids, dealing with health challenges, and enjoying my passions like art, horses and yoga.

And no, I’m not an energizer bunny-woman with glazed eyes, because I drive myself so hard! I’m actually very peaceful and fun-loving – if I wasn’t, my horses would refuse to hang out with me!

I’m also an “earth mother” type with my kids – I breastfed for five years, the kids slept in our bed. I’ve taught my kids how to cook, sew, knit and crochet! Well, truthfully, the boys never made it past sewing, only my daughter carried on. Oh – proud Mama moment, here’s my daughter Zara, with the organic cotton baby blanket she knit for her new cousin:

Every unit in this module is dedicated to giving you all of the tools and processes I’ve developed to be able to live a full, vibrant life – health, kids, money, animals, peace, hobbies, sports, contentment – the whole shebang, can be yours.

But just before I tell you how, I’m going to give you a brief list of the major projects I’ve accomplished this last year – whilst raising three children, pursuing my passions of painting, horse riding and yoga and spending time with my husband, family and friends. I’m giving you this list now, because I want you to take the tools I’m going to give you in this module to heart and put them into action. So, in the last 12 months I:

  • Wrote and published 8 new eBooks
  • Revised and published the second edition of one of my hardcover books
  • Launched 2 new websites and 3 new YouTube channels
  • Shot, edited and uploaded 11 videos.
  • Conducted and published 3 teleseminars
  • Began work on 2 new healing programs; one is 40% finished, the other 60% finished
  • Began writing the course material for a new business program (LTYF!), as I write this it’s 70% finished.
  • Wrote and published 51 blog posts
  • Set up 3 joint-venture deals with product distributors and provided them with all the materials needed

Now remember, that was all accomplished while raising 3 kids, painting, horse riding, doing yoga and spending plenty of time with family and friends. And that list does not include the ongoing running of my businesses, customer service, managing my team, etc. Our revenues increased 25% during that year.

I’m telling you this because I want you to know that I am not presenting you with nice theories here, but I am giving you the actual blueprint for how to live a well-rounded, balanced life, yet be super successful and productive in your business too.

And the reason I’m working so hard to convince you to adopt my time management strategies is because I want YOU to be super successful too! Nothing turns my crank more than seeing others increase their freedom and bring forth their magnificence – it’s the reason I’m here.

Of course, you may need to tweak the strategies I’m giving you. But for the top strategies I’m giving you on this page, please just try them out first – ideally for one month, but even if you just test them for one week that should be long enough to see the difference. But don’t just test out one or two, you have to adopt ALL of the strategies in this unit, at the same time, to experience the same results. Here we go…

Emails Last

Do not EVER come to your desk at the start of your work segment and open up your email program. Emails are black holes that almost never contribute to your bottom line. But more importantly, they also fragment your concentration and wreck your energy focus for the important tasks you need to get done.

If your business does have time-sensitive elements that come in via email, then go back to the email setup I gave you and make sure that all those time-sensitive emails are sent to your Urgent Biz mailbox and that is the ONLY mailbox you look at in the beginning of your work day.

Also make sure your “new email” sound (of a new email hitting your Inbox) is turned OFF.

So when can I check and respond to emails?

Set the last half hour of your work slot to check your emails and respond to or handle the most important ones. Then, the rest of your emails can be answered here and there as you’re taking care of your kids, riding the bus, or have 5 minutes here and there.

Think about it: Emails do not require focus or extended concentration to deal with. They are the ideal task to fit in here and there. Put the chicken in the oven, then go do some emails. Drive your kid to hockey and do emails while you wait for him. Waiting in the dentist’s office – do your emails.

For those of you who avoid WiFi (like I do) you do not need to have your device turned on while you’re reading and replying to emails. Just download all your emails, then put your device into Airplane Mode while you reply to all of them. Then send them all in one batch and back to Airplane Mode. Of course, it’s best if you don’t hold your device while sending or receiving data – just put it down somewhere and if you can go outside that is best for reducing your radiation exposure.

Surfing, Watching Videos and Emails from Friends

These types of emails and Internet activity may appear in the same place as your work stuff, but they need to live in a completely different category in your brain. You need to think of web surfing, watching YouTube vids and checking out things friends sent you as ENTERTAINMENT or chill-out activity.

They belong in the same time slot as watching TV, reading novels and watching movies.

So set yourself the amount of time each day you need to spend on entertainment. For me it’s 2 hours and I spend it reading a book in bed, right before I go to sleep. I’m not a big TV fan, but my husband is and that’s his way to chill out for an hour or two before bed. If TV is your thing, then make sure you record all your stuff and watch it later so your time is not wasted by sitting through ads!

Most people don’t realize how much of their time is sucked into the TV or surfing the web – which contributes very little to your quality of life.

Turn Off Your Personal Phone

The easiest way to manage phone interruptions is to have a separate business line and personal/home line. Then, when you are working you ONLY answer the business line.

However, I realize that when you are just starting out, you often don’t have the budget for two phone lines. Although don’t forget, you can get a second business number from Grasshopper (worldwide) for a very cheap price – so be sure and check that out.

Young beautiful woman waiting for call isolated

In the meantime, if you don’t get many business calls, then just completely turn off your phone for at least half your work time. Then check messages and spend some time returning only your business calls and leave your phone on if you are waiting for people to call you back. But again, only answer the phone if it is a business call. Let your friends, family etc. go to voicemail.

If you don’t need to wait for any callbacks, then turn your phone completely off again, and continue working.

If you don’t turn your phone off, but set it to vibrate, it is going to result in the same splintering of focus as the ‘ding’ of your email inbox – and that’s exactly what you need to avoid to get quality work done.

I think of my work time as ‘dropping into a zone’ and I need to stay there, I need to stay completely in the flow to be able to work with maximum efficiency. Any noise, notifications, bells, or even music provide varying levels of distraction from the kind of pure focus that will enable you to work at anywhere from double to quadruple the speed of everyone else.

And this will not be stressful! Pure focus is actually rejuvenating and vital. Think of an athlete – after running the fastest 100 metre race they can, do they say, ‘Wow, that was really stressful.’ No. They may be physically tired, but they feel pretty good about giving it their best.

Some people think they work better with music, than without. Again, I say, test it! When I’ve had my kids test this with homework, they’ve all found they do better work, much quicker without music – even when they were convinced the music helped them.

If you’re doing tasks that don’t require focus, like answering emails, or sorting bills, or editing a document for line spacing, etc. then sure, no problem, music is not going to be an issue.

But I’m talking about creating products, or marketing materials, or other important activities that directly contribute to your bottom line.

Plug The Leaks In Your Energy

The final key for this unit of foundational strategies involves some introspection and stepping into your ‘observer self’, to determine where you are leaking your lifeforce energy.

Indians call lifeforce energy ‘prana’, Chinese call it ‘chi’, Japanese call it ‘ki’. It doesn’t matter what you call it. It is the foundational energy that gives us vitality, vibrancy and energy to do all the things that are important to us. Notice I said ‘important’ not ‘urgent’!

Maybe you find yourself wanting to move ahead with your business, passionately desiring the life of your dreams, but you seem to be moving at a snail’s pace. Or you take one step forward and then one step back, or even two steps back. If any of this rings true, then it is likely you are leaking your lifeforce energy out of your body somewhere.

This can be a difficult phenomenon to recognize in ourselves. Close friends or family can probably see it much more easily and clearly than you can. So either ask them for their insights, or step into your ‘observer self’ and take a look at your actions over the week.

Imagine yourself standing off to the side, or up near the ceiling, looking down at yourself – this is your ‘observer self’. So while you are going about your day, talking, eating, etc., your observer self is standing over there, watching you – not judging, just watching and observing.

See if you can observe the instances, or patterns in your life where you get thrown off track, or distracted from your purpose; the places that drain your energy and leave you feeling tired and ‘who cares’ or ‘screw it’ about your goals or vision.

For many people, relationship dramas are a primary leak-hole for their lifeforce energy. Let’s say you’ve just sunk into writing your eBook and you’re making great progress with chapter two. Then your doorbell rings, or your phone rings and it’s your sister, or your mother, or your best friend and they’re distraught, or raging, or sobbing. Feels really important that you rush to their side, doesn’t it? Perhaps it boosts your self-esteem; it makes you feel important, or needed.

But your observer self, looking on, notices that this type of drama occurs on a weekly basis. And maybe each new dramatic event takes 2 – 3 days of dialogue, support, or assistance to resolve. It takes up your time and your energy. When you sit down to work on your book again, you feel drained. You can’t think of much to say and you can’t stop thinking about poor mum, sis, friend, etc.

You must save your lifeforce energy for your business or you will not be able to bring forth your passion and vibrancy to all the people who need it. No excuses. And no exceptions. The tools that I’m going to give you in this module will help you to set stronger boundaries around your time and energy, so that you will have strategies and boundaries in place to handle events like this. But your first step is awareness.

If you do not realize where you are leaking your lifeforce energy (and time!) then you will not be able to stop it.

Others may leak their lifeforce energy into their TV set, or web surfing, or texting, or Facebooking, or by living vicariously through their children or partner.

You MUST save your lifeforce energy for your business.

In the example I gave above, if you had turned off your phone during your work slot, would your distraught friend or family have been able to reach you? If you have a commitment to yourself that you do not come out of your office during your work time, would you have answered your doorbell?

You may even have to have a conversation with the drama queens in your life and let them know that you will not be answering the phone or door during your office hours. And then expect them to test you! Prepare yourself for the test, so that you don’t cave, but stick to the boundaries you’ve set. Take a closer look at some of the challenges leaking your lifeforce – and what you can do about them – in writing…

 


Think about ways you currently leak your lifeforce energy – and ask your friends and family members for their insight if you need to. Look at relationship drama, TV, web surfing, texting, Facebooking, overeating, living vicariously through your kids or partner, etc.:

 

Now what can you do to set boundaries around your time and energy, so that you preserve your lifeforce energy for your business and manifesting your purpose here on earth?

 

 

Create a Task List right now! Write down the top 3 tasks you need to get done a.s.a.p. (as soon as possible) to create these boundaries. Don’t forget to put checkboxes in front of each task:

 

 


 

Let’s talk about some other ways you can set your boundaries and focus your energy on what’s important to your life.

Focus On Important Tasks Not Urgent Tasks

Being able to discern between tasks that are urgent (gotta do this now!) and important (these will still matter next month or next year) is an essential skill to develop.

So how can you discern which tasks need to be done today, during your work time, and which can be put off and accomplished later?

The simple test is to ask yourself this question: If I DON’T do this, will it make a difference to my life or my biz one month from now?

Let’s look at some tasks that may feel urgent, but when you apply the ‘matter in one month?’ test, you realize they are not important at all:

  • Answering all my emails.
  • Cleaning my messy kitchen.
  • Organizing my computer files.
  • Dealing with my Facebook messages.
  • Watching my son’s soccer game, when my spouse is going to be there, and I’ve already attended 3 games this month.
  • Learn a new photo editing program.
  • Feed the cat.

Not one of these things is going to make a difference to your business or your life in one month’s time, so they must NOT be allowed to take up your work segment. They can all be dealt with after you’re finished working and are moving about the rest of your day.

Okay, now let’s look at some tasks that will pass the ‘matter in one month test’ as you realize they are actually important items that need to be dealt with:

  • Write my weekly blog post
  • Pin a photo with a quote to my Pinterest account
  • Write an email to someone whose work I love, about possibly collaborating
  • Apply salve to my daughter’s bleeding knee and settle her on the couch with a movie and a snack
  • Pick up the phone and talk to two of my customers
  • Write one chapter of my eBook
  • Record a half hour audio
  • Go for lunch with my bestie and brainstorm my latest product idea – take notes.

Do you see the difference? You have to discipline yourself to be ruthless about not letting urgent items creep onto your to-do list or interrupt your work slot. Because they feel urgent! They feel like they’re really important, but when you apply the ‘matter in one month’ test, they are not.

Let’s try it out right now. Look at your day and create two lists of Urgent and Important tasks. Of course, some items can be both, but then they just go to the top of the Important list. So, right now, today, divide your tasks up (using the ‘matter in one month’ test) into Urgent and Important tasks.

URGENT

_____________________________

_____________________________

_____________________________

_____________________________

_____________________________

IMPORTANT

_____________________________

_____________________________

_____________________________

_____________________________

_____________________________

Multi-Tasking Is Not Efficient

I know I’m going against the current zeitgeist here when I state that multi-tasking is actually not an efficient way to work. Sorry! But that’s the truth and here’s why: When you allow (or force) yourself to focus on only one task at a time, you will complete that task much faster. And the quality of work you produce will be much higher due to your intense, laser focus on that one thing.

I’m a mum with 3 kids, 2 cats, a dog, 3 horses and a huge house and yard – trust me, I have plenty of opportunities to multi-task! And when I’m not in my work zone, I multi-task like a banshee. My office or work time is the place where I use my self-discipline to get rid of everything else and just focus on ONE task at a time.

Create Your Task List

Remember that self-discipline is a ‘muscle’. The more you use it, the stronger it gets and the easier it is to use. So here’s how you create that focus on completing only the important tasks – one at a time – in your work slot:

  1. WRITE DOWN each of the things you need to get done that pass the ‘matter in one month’ test.
  2. Now number those tasks in order of priority and logistics. For example, you can’t upload your eBook to your shop page until you have the eBook cover completed – so the cover has to be done first.
  3. Add a checkbox next to each task.
  4. Have that task list right on your desk, where you can see it the second you walk into your work space and sit down.
  5. Use your self-discipline to force yourself to complete the tasks in order and to make sure you do not start any new tasks until ALL the tasks on your list are completed.
  6. Place a tick in each checkbox as soon as you complete each task.

Here’s an example of a priority-ordered task list:

This may sound very simple. But until you actually implement this system, you will not realize its value. The most important parts of this system are the ‘writing it down’ part and the ‘checkbox’ part. Go ahead and try it, you’ll see.

If you get great ideas while you’re working – use your self-discipline to force yourself to stay on task and not go off on a tangent. You can thank yourself for the great idea, jot it down in the margin of your to-do list and carry on.

Again, it is really important to write down that thought, or great idea, because you need to get it out of your head and down on paper. Now your head is clear again and can focus on the numbered tasks on your list. If you don’t write it down, it will keep popping up as you’re working, “Don’t forget about…” and then you’ve lost your focus and slowed yourself down.

Remember at the beginning of this unit, when I wrote this?

… for the top strategies I’m giving you in this first unit, please just try them out first – ideally for one month, but even if you just test them for one week that should be long enough to see the difference. But don’t just test out one or two, you have to adopt ALL of the strategies in this unit, at the same time, to experience the same results.”

Let’s re-cap each of the strategies again to make it easy for you to implement and test:

  • Close my email app. Do not look at emails until the last half hour of my work segment. Then check my business email box only.
  • Do not use the Internet for ANYTHING other than completing the tasks on my to-do list. If I don’t need the Internet (I’m writing, or recording, etc.), I close my Internet browser.
  • Completely turn off my phone (home or cell) at the start of my work slot. If I need to check for messages, I check only once and then turn it off again.
  • Figure out where I’m leaking my lifeforce energy and STOP. Put up strong boundaries around my time and energy.
  • Create my Task List and start working through the checkboxes.

That doesn’t sound so hard, does it? And you certainly don’t need to wait until your business is up and running to implement these strategies – you can start right now. Remember, when you’re working through the modules in LTYF, that IS your work time!

Okay, now that you have your foundational strategies for revving up your super powers, let’s carry on and build the rest of your framework…

 

How Do I Learn More About Social Media Marketing?

Jo Barnes (one of my husband’s friends and a fellow Brit) is doing exactly what I keep telling you to do: Give great stuff away for free!

Jo’s specialty is social media, and what I love about learning from her is that she is so down-to-earth, quick and fun. She has provided us with these free eBooks to get you started in whichever social media appeals to you – download as many as you wish! They are fantastic tutorials and packed with really useful tips gleaned from many years of trial and error. Thanks Jo, you rock!!

DOWNLOAD Facebook Marketing: The Essential Things You Must Know to Generate Leads Through Facebook By Jo Barnes

DOWNLOAD Pinterest Marketing by Jo Barnes

DOWNLOAD LinkedIn Marketing by Jo Barnes

LTYF Breakdown: Now that we’ve sent gratitude to Jo Barnes for being so fabulous, let’s break down the components behind these freebies to see why they make such great marketing platforms for Jo.

Jo is offering great stuff for free, but she knows that the free stuff will likely lead to some actual sales. If you the broad strokes of your solution for free, you can still charge for the details. Here are some other examples:

Example 1:  So if you have a health business, your free course (PDF, eBook, or video) tells people which herbs to use to cure acne and then briefly tells them about each herb (constituents, history, extraction, picture) and gives a few people’s stories. Your monetized course or eBook (the one they have to pay for) gives this same information, but also gives the exact dosages and application instructions along with more detail, more photos and more stories.

Example 2:  If you have a fitness business, your free course (PDF, eBook, video, or audio) gives people a brief outline of the top 5 most popular workouts to lose weight and sculpt different types of physiques (big and muscular, lean and sinewy, strong but smooth, elegant muscles, etc.) and a photo of what these physiques look like. Your monetized eBook, or training package has people select the type of body they want from the 5 physiques and then they receive a more detailed eBooklet on that specific training method along with an instructional workout video where you lead them through three workouts (beginner, intermediate, advanced) to create that physique.

Example 3:  If you are a financial planner, your free course (PDF, eBook, video, or audio) has outlined the Top 10 strategies for maximum growth with varying risk levels. Your monetized package includes an instructional video on 1 to 3 of these strategies (walking them through real life application examples), combined with a one-hour private consult to apply the strategy of their choice to their own portfolio in a way that will maximize their results.

This is exactly what Jo has done here with these free eBooks. She has given you enough to give you a better understanding of each social media, she has helped you, you have received value, and you have a good sense of who she is and whether you jive with her now.

But if you really want to go full speed into developing your Facebook page, or LinkedIn profile, then you are going to want her in-depth course.

And guess what? Each of these free eBooks contains my affiliate link, so if you end up purchasing her paid course, I will receive a commission on the sale. And remember that all LTYF affiliate commissions are donated to charity ♥

This means that Jo will have people thrilled to give her eBooks away to their email list, or run a promotion on their Facebook page (because they will receive an affiliate commission). You see how all these elements tie together? Swipe away, my friends!

 

How Do I Decide Which Social Media Platform(s) to Use?

If you use any social media right now, you’re probably used to seeing ads all over it, usually targeted somewhat at you. A lot of people get anxious about knowing how to use social media “properly” to promote their business. The truth of the matter? Social media algorithms change, and the tricks you learn or figure out or pay for become less effective or obsolete over time. And even though you get instant feedback in terms of likes, comments, views and shares, none of that necessarily contributes to making an actual sale. What people see on social media is momentary, and then they’re on to the next thing. And if the formulas change, they might not even get to see your content. There is still absolutely nothing that compares to a really good email list. Whatever you do on social media, you want it all to point back towards your site, where people can engage more thoroughly with you and sign up for your freebie in exchange for their email. So take the anxiety out of social media marketing and try to remember the one rule that stands while the others change: just post engaging content that can link back to your site.

At the end of the day, it’s not so much about which social media platform performs better than others. It’s more about which one resonates with you the most. Which one do you feel is easiest to use and thus you’re likely to use it the most?

Some people live on their cellphones, so Twitter and Instagram are the backbone of their social media marketing. Others prefer their computer, and others adore video. You will have the most success if you use the media that you feel drawn to and that feel easy and natural to you, or that you feel the highest degree of satisfaction with.

For example, for me, Twitter annoys the crap out of me and I really don’t see the point. If I didn’t have a VA (virtual assistant) I wouldn’t bother with it at all.

I barely spend any time on a cell phone because I want to minimize my radiation exposure – as currently the technology is not safe (for many reasons – see my blog!). So again, I outsource Instagram to a VA.

I also outsource much of Pinterest, because although I enjoy choosing and pinning pictures, my time is better spent creating the in-depth content on my blog and videos. My VA then grabs this content and pins it to Pinterest, Instagram, Facebook, Google+ and Twitter.

After using my VA (virtual assistant) to do these tasks for a couple of years, I then moved everything to a social media manager who posts everywhere on my behalf, twice per day, seven days a week. I just approve the posting content (and correct any errors) at the beginning of the week and then I don’t have to look at any of the social media, or even think about it, for the rest of the week! For me, that is awesome. So I can focus on what I love and am good at, which is creating the content (videos, blog post, books, programs, products, etc.).

But until you can afford to do that – and it is likely sooner than you think – just pick whichever social media appeals to you and use it to drive traffic (visitors) to your website. Google+, LinkedIn, StumbleUpon… I think there are over 300 social media tools now! Use whichever ones you think reach your unique, defined audience. For example, if you’re a budding pop star, you’re not going to use LinkedIn, you’re going to use YouTube. Use whichever ones you like, feel free to try out different ones, use them for a while and see if they feel ‘easy’ to you.

Daymond John is the founder and CEO of the $5 billion clothing company FUBU and he manages his own twitter account – because he’s always on his cell phone and he enjoys tweeting!

The easier and lighter something feels, the more you’ll use it and that’s what good marketing (telling people about your stuff) is all about. When you’re building your business, always go with the flow, go with what feels natural, light, fun, or exciting.

If something feels like drudgery, it’s a waste of your energy to force yourself to do that. Either outsource it, don’t do it, or think outside the box and come up with a workaround that accomplishes your end goal, yet keeps you feeling light and expansive.

The Social Media Golden Rule

Whichever social media you choose to use – and there will be new ones popping up all the time – always, always, always use it as a vehicle to drive people to your site where they can sign-up to your email list.

Your email list or database is KING. It doesn’t matter if your video has a million views, or you have a million Twitter followers; until those people opt-in to your list, you do not “have” them and your sales (or lack thereof) will reflect that.

Email marketing is covered in detail over here, where I show you exactly how, when and why to email your list. For now, just remember to ALWAYS post a link to your site, or a specific blog post when posting to social media. This is so that people will come to your site, and then hopefully sign-up to your email list.

Every graphic you post should link back to your site in some way. If you post a photo of your cinnamon buns, make sure it links to your recipe or story about cinnamon buns on your site. If you share an image on Facebook or some other place that doesn’t allow you to embed a link, then add your website or name to the image itself, so that your website, name or branding is part of your photo.

Remember, that people do not buy your product from Twitter or LinkedIn or YouTube – the point of all these social media is to introduce you to new people, who then follow your link to your site, then opt-in to your email list and THEN you begin building the relationship with them that eventually results in a sale. Let’s get you started…

 


Write down which social media platforms you like best and think you would like to use to get started:

 

Now go and sign up for accounts with each one of them. List your account info here, along with your URLs (website addresses) for each social media account you now have (Note: but keep all passwords secure!):

 

 


 

TIP: Here’s the super simple way I keep all my account information organized, from my blog login, hosting account, Amazon account, Facebook account, YouTube channel, and so on. I have a file saved to my desktop called Internet-Accounts and I copy/paste all login URLs, usernames and passwords in alphabetical order. For example – see how I bold the account name so I can scan and quickly find what I want:

Amazon Affiliate
https://affiliate-program.amazon.com/
Username:
Pswd:
Email:

BigCommerce
https://shoppe.listentoyourgut.com/admin/
Username:
Pswd:

And so on…

Or, download a password manager like LastPass to manage large lists of passwords automatically.

 

Add Social Media Icons to Your Site

Now that you’ve decided which social media you like and want to use to build traffic (visitors) to your site and you’ve set up your accounts. It’s time to add those little social media icons, or links, to your site.

If you’re not sure what I’m talking about, then look at the social media icons here, at the top of one of my sites – see the little graphics representing (in order) Facebook, Twitter, Pinterest, Instagram and YouTube?:

So if you were to click on the Facebook icon on my site here, it would go to my Facebook Page.

Where you could then LIKE me, take a look at my posts, maybe share some of them, and post your question.

Remember, people have their preferred way of interacting. Some prefer to comment on blog posts, or post their questions at the end of your blog, others like to email you directly, others live on their Facebook page and only want to interact with you there, etc.

So you want them to sign-up to your email list and then after that, they can continue their relationship with you however they wish using the social media you enjoy. Meanwhile, your social media continue to drive fresh, new traffic to your site, where they can sign up for your email list.

Many WordPress blog themes come with a social media plugin or widget installed and ready for you to just add your page or account links to. But in case yours doesn’t, or you don’t like the graphics your theme has… it’s Pressie time again!

I’ve put together six different social media icon design sets that you can choose from – depending on which style of graphic you like best. So head on over to the next Module and choose your favorite set – all free.

Yay! It’s gift time again and thanks to some talented and generous designers, I have a number of sets of social media icons (graphics) for you to choose from that you can use on your site – free of charge, now and ongoing.

Pick the set that best matches your existing site look and feel. You will either be able to upload these directly to your blog – your theme may have a social media widget you can customize. Or, you can install a social media plugin first and then upload the icons you like the best. Here’s exactly how to do this easy-peasy:

How To Add Social Media Icons To Your Blog

However, be sure and take a look at whether social media icons already come with your WordPress blog theme, as you might like those just fine. In that case, there’s no need to replace them with one of these.

But if you do already have social media icons installed on your blog, and you would like to change them to different ones, here’s how to do it:

How To Change The Social Media Icons On Your Blog

So whether you’re installing social media icons for the first time, or changing the icons currently on your blog to new ones that match better with your design or theme, here are six different sets of social media icons you can choose from:

  1. Basic Icons set – this set only contains the basic social media platforms discussed in this Module. These are the same ones you saw earlier:

Click here to download this set…

  1. High Detail Glossy set – this is a full set of all the social media icons you’ve ever heard of, and some you likely haven’t!

Click here to download this set…

  1. Fabric Grunge Set – these are really cool if they fit the design of your site:

Click here to download this set…

  1. Glossy Metallic Set – very slick, with a bit of 3D going on here:

Click here to download this set…

  1. Old Bottle Crowns Set – Another funky one for a cool design esthetic:

Click here to download this set…

  1. Clean Metal Set – A very clean, sophisticated set:

Click here to download this set…

Okay, you’re all set! Now you just need to implement: Choose your fave social media platforms, set up your accounts, install the social media icons on your site, and begin the process of getting fluent using them. Don’t worry, the last unit in this Module will give you your action steps checklist to make the implementation easy. But before we get to that, let’s also get some more detailed social media guides into your hot little hands…

 

How Do I Promote My Site While Browsing the Internet?

As you are browsing around the Internet, whenever you read a blog post or forum post that catches your eye, or ends up being helpful, or perhaps you have some helpful comments to add, be sure and post a comment.

Now here’s the trick: Do NOT put a link to your site in the body of your comment, or it will likely be tagged as spam and deleted.

However, you can and should list your site when you register to post your comment (when they ask for your name, email and website). The blog comment software will then automatically hyperlink your name to your website (hyperlink means it will be a live, clickable link). This means that the person reading your comment can always click on your name to get to your site – if you peak their interest or they are curious about you.

Some sites do not ask or allow you to enter your website anywhere. In this case, be sure and use your full name, so someone can Google you. And of course, even if you can enter your site, use your full name as well (or whatever name you publish under).

Another way to drive traffic to your site or YouTube channel, is when you post a review for a product or service – include a creative way to let people know where to find you if they want more info. Most reviews will not allow you to post an URL (website address), but there are ways around that. You can tell people to go to Facebook and then search ‘ListenToYourGut’ for example, or whatever your Facebook page is called. Or you can do what I did recently on Amazon to drive people to my daughter Zara’s YouTube channel (MissZaraPT):

NEVER miss an opportunity to tell people about who you are, what you’re doing, and what you have that can help them.

Always have this in the back of your mind when you are on the Internet and just drop little comments or notices wherever and whenever you can. BUT remember: Do not sell! This will just get you banned and blacklisted. You have to offer something that will help people, and best if it’s free.

Remember too that the quality and thoughtfulness of your comment or review tells people who you are – so make sure that whatever you post on the Internet (whether in a private or public space) reflects the authentic you.

So reflect now on the places you tend to shop on the Internet. Or the forums you visit, or other people’s blogs or videos you watch. Either allot some time each week to making a few comments in these places, or just make a mental note to comment whenever the opportunity presents itself.

Facebook comments are another easy way to leave your comments, or helpful offer or advice – because they always automatically link back to your Facebook page, making you very easy for people to find.

Let’s plan how you can spread the word about what you’re doing and the great stuff you have to offer people…


Take a moment now and make a list of the social platforms, blogs, forums etc. you hang out on, and the online stores where you shop – these are all places you can ‘stealth market’ your site:

 

 

If you are NOT doing this yet, then do a Google search for forums or blogs you can start commenting on and write their URLs (web address) here. Remember: Do NOT sell yourself, use your comments to authentically help others, entertain, or o er support or encouragement: